• Multi-Channel Marketing Strategy and Ideation
• Multi-Channel Marketing Program Audit
• Strategy for Multi Channel Integration
• Multi Web Site Alignment and Integration
• Direct to Consumer Marketing Instruction/Presentations
  • Direct Marketing 101
  • The Promise of Data Usage in the 21st Century
  • What is Integrated Direct Marketing?
• Training using our RAD methodology
• Internal Resource Assessment
• Project Review
• “One-on-One” Tactical Recommendations
• Senior-Level Interim Management

RAD, Resource Assessment and Development

An integral part of the success of multi-channel marketing is the quality and effectiveness of your internal resources. When you feel you have exhausted your marketing options and you still cannot produce the required result, you may be experiencing a lapse in resource development.

Using our RAD approach enables us to identify firsthand your resource issues. Through RAD we can then literally sit “one-on-one” with your staff reviewing daily tactical issues and problems, dynamically suggesting methods and opportunities for improving daily activities and programs under development.

This type of hands-on approach is unique to Dessi Consulting and comes from thirty years of experience.

RAD offers you:

• Resource issues identification
• “One-on-one” tactical training
• Dynamic real-time suggestions and program improvements
• Unique training experience with immediate results