What makes your business tick
Current Multi-Channel programs
What are the facts
How does the category work
Your brand
Consumer insights
Past Channel efforts
Internal resource assessment
Management team interviews
Preliminary issues assessment
Operational infrastructure |
Identify target market
Set realistic objectives
Consider product/service offering
Develop positioning, messaging
Consumer/client contact strategy
Internal resource recommendations
Recommend marketing research where necessary |
Issues identification
Blueprint for DIRECT, Multi-Channel activities
Schedule
Budget scope
Testing
Resource requirements
Foundation for creative
Messaging/positioning
Execution by your internal resources or with our help |
