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Helping Companies Build & Improve Direct Multi-Channel Businesses
Rapid Response · Entrepreneurial Approach |
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- Example of E-Business Strategic Plan Selling CPG Products Direct and On-Line Channels
Although there are about 200-plus companies selling H&B products direct to consumers through either catalog and/or internet sites, there appears to be a number of market conditions, including the maturing of the Internet and the increased aging U.S. population that suggest an opportunity may exist for a new H&B direct business in the U.S. This is especially true if the business is based upon eastern philosophy of health and natural products.
- Direct Marketing’s Changing Environment
The tools and techniques of Direct Marketing will be as applicable to the new century economy as they were to the mail order companies of the past. You must apply fearless accountability to everything you do, integrating branding with all response techniques at your disposal.
- How to Turn Vision and Strategies into Digital Reality
You must first try to understand and validate the current situation in your company within the context of your relationship to the ultimate end user consumer. Once you have determined the situation you then need to define the possible digital solutions to the issues of your relationship. It is at this point that gaps must be closed between desired solutions and the current business situation. The resulting changes will affect Business Process Redesign, Organizational
Structure and IT.
- Introduction to Direct Marketing—Direct Marketing 101
Direct marketing is “One on One” marketing communication that uses one or more advertising media to affect a measurable response and or transaction at any location… with this activity stored on a database.
- Process and Approach to Determine the Potential of Your Current Direct Business
- Multi/Integrated Channel Strategies and Organization Structures
Flat organizations seem to work better than hierarchical. Global Companies are migrating to decentralized management structures while the number of channels appears to driven more by the type of products sold.
- Information, Not Data, Will Drive Future Corporate Success
Today’s environment can best described as multi-channel, multi-media, multi-disciplined and multi-cultural. It is an environment where businesses are placing more and more pressure for a Return on Marketing Investment. An environment where the customer is the central focus of business and it is the customer experience that is the “real” definition of brand.
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